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Analyst Relations for Smart Business

Helping B2B tech vendors leverage Gartner, Forrester, IDC, etc.


Win with analyst relations:

  • Grow fast and beat the competition

  • Build visibility and credibility 

  • Move your "dot" on the Gartner Magic Quadrant, Forrester Wave, more

  • Add resources and expertise to your analyst relations team

  • Build an analyst relations program... or transform what you have

Our team is here for you.


Winning as a B2B Tech Startup


SSIA Interview Series
We sit down with startup founders, investors and industry analysts


Robin's Appearances
Robin is a guest on many podcasts and webinars. Fun and informative stuff!


Analyst on Analyst Relations
Practical Secrets for Winning Big!



Analysts/analyst firms come in all sorts of sizes and shapes. With over 15 years of experience in analyst relations, Schaffer AR can help you determine where and how to get the most value.

What's on your agenda?


your brand

Your prospects and customers look to analysts when evaluating vendors. A successful analyst relations program builds analyst mindshare and influences buyers. 



Analyst relations can give you insights to improve business outcomes. Industry analysts influence buyers and the market - and your success..  

Services designed to make you a star

Analyst Relations Launch
for emerging tech vendors

Start right and start strong

Analyst Relations Support
for existing programs 

Schaffer AR will supplemental your resources to make everything smooth and successful

Analyst Relations Punchup
for game changers

Unique programs that transform challengers into analyst relations champions 


"Robin has a deep understanding of the intricacies of the analyst – business relationship and how to navigate."

Marketing Director

Inbal Aharoni

Some of Our Clients

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