In-house vs. outsourced Analyst Relations - what makes sense for you now?
Analyst Relations is a darn important part of business. You realize you need resources to support the potential benefits, but do you...
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Robin Schaffer
- Mar 10
- 3 min
Rock an Analyst with a Mindblowing Briefing
Great briefings are like great dates. You connect, you talk for hours, you look lovingly into each other's eyes. Well not that last...
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Robin Schaffer
- Feb 6
- 2 min
Startup TV... with Me! And Chris!
What do analysts have to do with startups? A LOT! My buddy Chris Holscher and I did an exhaustive research project on this with the...
63 views0 comments
Robin Schaffer
- Jan 2
- 2 min
The Crystal Ball Reveals! 10 Analyst Relations Predictions for 2023
The New Year is the time for hope, a fresh start, and resolutions. It’s also a time for predictions, so let’s have some fun. The...
38 views0 comments
Robin Schaffer
- Dec 8, 2022
- 1 min
In a downturn, industry analysts step up
Smart businesses know how to spend dollars smartly. So how does that change when the economy is down? A lot. Budgets are cut, belts are...
41 views0 comments
Robin Schaffer
- Nov 9, 2022
- 2 min
Practice Best-ly
A great musician knows that practicing is the way to fame and fortune. Or at least to a hobby that doesn't irritate the family TOO much....
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Robin Schaffer
- Sep 27, 2022
- 2 min
Startups and Industry Analysts - The Survey Says...
It's here! As you know, startups and scaleups need to deliver innovative products and get noticed, and that ain't easy. As you may not...
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Robin Schaffer
- Jul 19, 2022
- 2 min
Leverage the juggler
We’re all busy. But no matter how busy you are, analysts are probably busier. Imagine a chipmunk with ADHD and a caffeine addiction. ...
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Robin Schaffer
- Jun 9, 2022
- 2 min
The mutual value of vendors and analysts
Analysts and vendors have a complex relationship, but they share a critical stakeholder - the buying customer. The vendor is selling...
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Robin Schaffer
- Apr 20, 2022
- 3 min
Driving AR - Under the Influence
The Analyst Relations job is all about influencing the influencers. Not all influencers are analysts, but, as consummate AR pros, we need...
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Robin Schaffer
- Feb 28, 2022
- 3 min
Plugging into Analyst Power
Industry analysts have power. They can recommend you, cover you, inform you. They can enhance your sales funnel and elevate your company...
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Robin Schaffer
- Jan 30, 2022
- 2 min
Analysts on Analyst Relations: The Blog series
I wrote a book about Analyst Relations with 41 co-authors. No, it wasn’t like living through an impossibly chaotic Zoom meeting. It was...
32 views1 comment
Robin Schaffer
- Jul 28, 2021
- 3 min
A Secret Weapon for Scaling Up
Psst… There’s a secret weapon for technology vendors in the scale-up phase. It can help get customers… refine product-market fit... get a...
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Robin Schaffer
- Feb 16, 2021
- 1 min
The Sad, Bad Evaluation
You just got the fact check on a MQ , Wave, etc. It's bad. Your company looks bad. Ugh. We AR people hate when that happens. First...
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Robin Schaffer
- Jan 15, 2021
- 5 min
Guest Blog - Flacks Revenge
Flack's Revenge is a PR blog written by Fusion's president, Bob Geller. I'm delighted to participate and share some tips for AR. This...
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Robin Schaffer
- Oct 23, 2020
- 2 min
Analysts are people too.
People? Analysts are people? I was sure some of them were aliens. The “R” part of analyst relations can be daunting. As much as we like...
35 views1 comment
Robin Schaffer
- Sep 23, 2020
- 2 min
Move the needle, not just Gartner’s dot.
Most people in the tech industry believe all that matters from an analyst perspective is the Gartner Magic Quadrant. Executives, sales,...
165 views3 comments
Robin Schaffer
- Sep 2, 2020
- 2 min
What if the bad news is right?
Ask an analyst and they’ll tell you. They are an opinionated bunch and if you dig correctly they’ll say exactly why your baby is ugly....
55 views1 comment
Robin Schaffer
- Aug 12, 2020
- 2 min
The power of babble. Who are your customers really listening to?
Conventional wisdom says that big analyst firms have the ear of your customer and make a big difference in who buys what. Conventional...
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Robin Schaffer
- Jul 22, 2020
- 2 min
Houston, we have a Sales Rep
I’ve worked at different software companies, worked with hundreds of sales reps, and I can tell you, reps are all the same. Well, that’s...
199 views7 comments
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