The Analyst Relations job is all about influencing the influencers. Not all influencers are analysts, but, as consummate AR pros, we need...

Industry analysts have power. They can recommend you, cover you, inform you. They can enhance your sales funnel and elevate your company...

I wrote a book about Analyst Relations with 41 co-authors. No, it wasn’t like living through an impossibly chaotic Zoom meeting. It was...

Psst… There’s a secret weapon for technology vendors in the scale-up phase. It can help get customers… refine product-market fit... get a...

You just got the fact check on a MQ , Wave, etc. It's bad. Your company looks bad. Ugh. We AR people hate when that happens. First...

Flack's Revenge is a PR blog written by Fusion's president, Bob Geller. I'm delighted to participate and share some tips for AR. This...

People? Analysts are people? I was sure some of them were aliens. The “R” part of analyst relations can be daunting. As much as we like...

Most people in the tech industry believe all that matters from an analyst perspective is the Gartner Magic Quadrant. Executives, sales,...

Ask an analyst and they’ll tell you. They are an opinionated bunch and if you dig correctly they’ll say exactly why your baby is ugly....

Conventional wisdom says that big analyst firms have the ear of your customer and make a big difference in who buys what. Conventional...

I’ve worked at different software companies, worked with hundreds of sales reps, and I can tell you, reps are all the same. Well, that’s...

Blah blah, blah blah blah. Ever feel like this is what they’re hearing? You talk but they don’t get it. You clearly lay out your...

Analyst Relations is a challenging, complicated, and always-fascinating field. Done right, it is a powerful source of knowledge that...