Robin SchafferApr 203 minDriving AR - Under the InfluenceThe Analyst Relations job is all about influencing the influencers. Not all influencers are analysts, but, as consummate AR pros, we need...
Robin SchafferFeb 283 minPlugging into Analyst PowerIndustry analysts have power. They can recommend you, cover you, inform you. They can enhance your sales funnel and elevate your company...
Robin SchafferJan 302 minAnalysts on Analyst Relations: The Blog seriesI wrote a book about Analyst Relations with 41 co-authors. No, it wasn’t like living through an impossibly chaotic Zoom meeting. It was...
Robin SchafferJul 28, 20213 minA Secret Weapon for Scaling UpPsst… There’s a secret weapon for technology vendors in the scale-up phase. It can help get customers… refine product-market fit... get a...
Robin SchafferFeb 16, 20211 minThe Sad, Bad EvaluationYou just got the fact check on a MQ , Wave, etc. It's bad. Your company looks bad. Ugh. We AR people hate when that happens. First...
Robin SchafferJan 15, 20215 minGuest Blog - Flacks RevengeFlack's Revenge is a PR blog written by Fusion's president, Bob Geller. I'm delighted to participate and share some tips for AR. This...
Robin SchafferOct 23, 20202 minAnalysts are people too.People? Analysts are people? I was sure some of them were aliens. The “R” part of analyst relations can be daunting. As much as we like...
Robin SchafferSep 23, 20202 minMove the needle, not just Gartner’s dot. Most people in the tech industry believe all that matters from an analyst perspective is the Gartner Magic Quadrant. Executives, sales,...
Robin SchafferSep 2, 20202 minWhat if the bad news is right?Ask an analyst and they’ll tell you. They are an opinionated bunch and if you dig correctly they’ll say exactly why your baby is ugly....
Robin SchafferAug 12, 20202 minThe power of babble. Who are your customers really listening to?Conventional wisdom says that big analyst firms have the ear of your customer and make a big difference in who buys what. Conventional...
Robin SchafferJul 22, 20202 minHouston, we have a Sales Rep I’ve worked at different software companies, worked with hundreds of sales reps, and I can tell you, reps are all the same. Well, that’s...
Robin SchafferJun 29, 20202 minGetting heard in the herdBlah blah, blah blah blah. Ever feel like this is what they’re hearing? You talk but they don’t get it. You clearly lay out your...
Robin SchafferJun 21, 20201 minWelcome to my blog.Analyst Relations is a challenging, complicated, and always-fascinating field. Done right, it is a powerful source of knowledge that...