Leverage the juggler
We’re all busy. But no matter how busy you are, analysts are probably busier. Imagine a chipmunk with ADHD and a caffeine addiction. ...
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Robin Schaffer
- Jun 9
- 2 min
The mutual value of vendors and analysts
Analysts and vendors have a complex relationship, but they share a critical stakeholder - the buying customer. The vendor is selling...
32 views1 comment
Robin Schaffer
- Apr 20
- 3 min
Driving AR - Under the Influence
The Analyst Relations job is all about influencing the influencers. Not all influencers are analysts, but, as consummate AR pros, we need...
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Robin Schaffer
- Feb 28
- 3 min
Plugging into Analyst Power
Industry analysts have power. They can recommend you, cover you, inform you. They can enhance your sales funnel and elevate your company...
25 views1 comment
Robin Schaffer
- Jan 30
- 2 min
Analysts on Analyst Relations: The Blog series
I wrote a book about Analyst Relations with 41 co-authors. No, it wasn’t like living through an impossibly chaotic Zoom meeting. It was...
22 views1 comment
Robin Schaffer
- Jul 28, 2021
- 3 min
A Secret Weapon for Scaling Up
Psst… There’s a secret weapon for technology vendors in the scale-up phase. It can help get customers… refine product-market fit... get a...
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Robin Schaffer
- Feb 16, 2021
- 1 min
The Sad, Bad Evaluation
You just got the fact check on a MQ , Wave, etc. It's bad. Your company looks bad. Ugh. We AR people hate when that happens. First...
112 views7 comments
Robin Schaffer
- Jan 15, 2021
- 5 min
Guest Blog - Flacks Revenge
Flack's Revenge is a PR blog written by Fusion's president, Bob Geller. I'm delighted to participate and share some tips for AR. This...
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Robin Schaffer
- Oct 23, 2020
- 2 min
Analysts are people too.
People? Analysts are people? I was sure some of them were aliens. The “R” part of analyst relations can be daunting. As much as we like...
32 views1 comment
Robin Schaffer
- Sep 23, 2020
- 2 min
Move the needle, not just Gartner’s dot.
Most people in the tech industry believe all that matters from an analyst perspective is the Gartner Magic Quadrant. Executives, sales,...
146 views3 comments
Robin Schaffer
- Sep 2, 2020
- 2 min
What if the bad news is right?
Ask an analyst and they’ll tell you. They are an opinionated bunch and if you dig correctly they’ll say exactly why your baby is ugly....
50 views1 comment
Robin Schaffer
- Aug 12, 2020
- 2 min
The power of babble. Who are your customers really listening to?
Conventional wisdom says that big analyst firms have the ear of your customer and make a big difference in who buys what. Conventional...
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Robin Schaffer
- Jul 22, 2020
- 2 min
Houston, we have a Sales Rep
I’ve worked at different software companies, worked with hundreds of sales reps, and I can tell you, reps are all the same. Well, that’s...
193 views7 comments
Robin Schaffer
- Jun 29, 2020
- 2 min
Getting heard in the herd
Blah blah, blah blah blah. Ever feel like this is what they’re hearing? You talk but they don’t get it. You clearly lay out your...
374 views14 comments
Robin Schaffer
- Jun 21, 2020
- 1 min
Welcome to my blog.
Analyst Relations is a challenging, complicated, and always-fascinating field. Done right, it is a powerful source of knowledge that...
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