Analyst on Analyst Relations
Practical Secrets for Winning Big
Analysts on Analyst Relations is a comprehensive and practical guide to launching and operating a world-class analyst relations (AR) program. It incorporates the collective insights of over 50 successful, top-of-their-field analysts – voices often missing in the AR conversation. Contributing analysts represent top-of-the-market firms, from the giants that dominate like Gartner, Forrester, and IDC, to the critical one-person analyst shops that wield influence beyond their size.
In this second edition, author Robin Schaffer adds more topics and more analysts to the conversation. You’ll find new chapters that delve into category creation, the impact of AI, the analyst-investor ecosystem, startup AR, and a cringeworthy yet entertaining chapter on AR war stories.
Analysts on Analyst Relations is filled with challenges, aspirations, and advice on building strong relationships and presenting your company in the most positive light. It is an easy and enlightening read, with profitable insights for all, from the experienced analyst relations professional to the uninitiated entrepreneur.