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A comprehensive view on the interplay of startups, investors/ accelerators and industry analysts.  

The State of Startups and Industry Analysts (SSIA) research project, conducted with the University of Edinburgh, provides hard data from over 500 participants.


It is eye-opening.

Key findings include:


  1. Visibility: While only 10% of startups think of buyer exposure as a key benefit from working with analysts, 79% of analysts say they work with startups specifically to recommend innovative emerging vendors to buyers.

  2. Advantage: While two-thirds of startups believe broad availability of their products is necessary to get access to industry analysts, the majority of analysts want to hear from startups at or before beta stage.

  3. Momentum: 57% of participating startups plan to intensify their activities with industry analysts in 2023.

Download the report and contact us with questions about the research or to discuss the relevance to your business.

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