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2024 Research Begins!


Did you know?

  • Startups that are mentioned in a high profile industry analyst report have an 85% survive and thrive rate, vs. the typical 50% startup death rate after four years. 

  • Analyst publications and direct mentions are consistently rated among the strongest impacts in the B2B tech buying decisions.   

  • Startups who actively use the market insights and influence of analysts speed up and de-risk their journeys.

The SSIA research, conducted by Robin Schaffer and Chris Holscher, with the University of Edinburgh, examines this interplay.  The 2024 round of research is beginning shortly. 

Sign up to participate in the 15 minute survey. 

5 names will be drawn to receive a copy of Analysts on Analyst Relations.


Key findings from the 2022 report include:


  1. Visibility: While only 10% of startups think of buyer exposure as a key benefit from working with analysts, 79% of analysts say they work with startups specifically to recommend innovative emerging vendors to buyers.

  2. Advantage: While two-thirds of startups believe broad availability of their products is necessary to get access to industry analysts, the majority of analysts want to hear from startups at or before beta stage.

  3. Momentum: 57% of participating startups plan to intensify their activities with industry analysts in the future.

Download the 2022 report
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