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Robin's Guest Appearances

Catch Robin on podcasts, workshops, and interviews.


Webinar Replay

Showing the Value of

Analyst Relations

Duncan Chapple, Stephen Loudermilk and I had a great conversation about the perennial challenge of showing analyst relations value. We talked about how to build AR advocacy within your organization, supporting sales teams, and using inquiry for organization wide value.


Why B2B Tech Startups Need to 

Build Strong Relationships

with Analysts      

Kevin Lee sits down with Robin to better understand why good relations with analysts are important to business success, the many different types of analysts that exist, and how firms – especially startups — can best engage and build awareness with them.

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B2B Marketers on a Mission        

Robin joins Christian Klepp on the B2B Marketers on a Mission podcast focusing on the ins, outs and upside-downs of Analyst Relations. Learn how to get great mileage out of relationships with Gartner, Forrester,  IDC and others - when you know the secrets and best practices of doing it well.


Great Presentations:

The Right Content Delivered in

the Right Way

Winning Presentations, whether an investor pitch, analyst briefing, or customer presentation, require 

presenting impactful content with confidence and authority.

Robin and Claire Fry team up for a powerful session on delivering with power. Robin discusses the content of an excellent analyst briefing, as an example that can be applied to any situation. She covers objectives, prep, storytelling, proof points, Q&A and more. Claire is a voiceover actor who teaches how to command the presentation through proven tips and exercises.

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Natural Allies: Startups &

Industry Analysts

Chris Holscher and Robin cover analyst relations for startups, successful strategies by real vendors, and actionable steps to master these relationships.

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Talking Headless: With Analyst Relations Guru & Author Robin Schaffer

Talking Headless.  Paul Greenberg asks the tough questions about building strong relationships with analysts and using them to your business benefit.

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Tomorrow’s Best Practices Today: The Power of Analyst Relations: Key Insights with Robin Schaffer

In this episode, Robin and Bryan Kramer discover why analyst relations is a make-or-break initiative for partners, vendors, and clients and how this influences enterprise technology decisions.

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The Value of Teamwork Between Customer Marketing and Analyst Relations

Robin Schaffer joins Jeff Ernst, Co-Founder & CEO of SlapFive and shares her experience and tips on how AR and Customer Marketing can work together to "influence the influencers" the right way with the use of quality peer reviews. 



Inside Analyst Relations with Special Guest Robin Schaffer

On this episode, Pete A. Tiliakos and Julie Fernandez welcome  Robin to the show for a discussion on the role and impact of analyst relations in the modern HR technology marketplace.

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The Best-Kept Secret for Startups:
Industry Analyst Relations

Robin Schaffer and Jean-Pierre Puchulu, with GrowthCraft, conduct a workshop on AR. 

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New Study Reveals how to Maximize Industry Analyst Relations

Bob Geller, tech PR expert, sits down with Robin Schaffer and Chris Holscher for an in depth discussion on analyst relations.

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PR Done & Doner: Robin Schaffer on B2B Industry Analyst Relations 

Robin joins Bob Gellerof PR Done & Doner, to discuss the analyst relations industry.

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