What people say
We were in need of an AR consultant and Robin came highly recommended to me by my network. Within 4 weeks of onboarding, Robin had already fully assessed where we had gaps in the current AR strategy and provided new plans to address our long and short term business objectives. She was adept at seeking out subject matter experts within the company and connecting their areas of expertise with the right analyst to fully optimize our sphere of influence. In addition to up-leveling our strategic initiatives, Robin possesses great attention to detail. She is able to lead discussions around our company's objectives and goals for vendor evaluations and carefully track all the various submissions that were due for Wave, MarketScape and Magic Quadrant. I highly recommend Robin for any company. She is a pleasure to work with and is a consummate professional.
Annie Headley, Global Head of Brand and Communications
Robin is an absolute FORCE OF NATURE in the world of Analyst Relations! She’s been transformational in the way that our group has developed and nurtured relationships with the leading analysts in the Analytics, Data Science and Process Automation space. She pays such close attention to what these analysts are doing/thinking/saying that I’m always receiving amazing (yet concise) snapshots of the latest research content to make sure my team stay on top of our complex, ever-changing industry! None of this would happen without her dedication and professionalism: thanks Robin!
Dr. Nick Jewell, Head of Product Marketing
I've known Robin for 10 years. She is a consummate AR professional. Robin creates analyst relations programs that are proactive, strategic and steady. When we looked for a role model to speak at the Analyst Relations Forum, Robin was the obvious choice. She worked in almost every B2B marketing role before coming into AR. She also has huge experience working with salespeople in the field and senior leaders. I've found her to have an ambitious spirit, able to figure out complex challenges, and with a solid a "can do" attitude. Her results are impressive and I look forward to more years of working together.
Duncan Chapple, AR expert
Four things that characterize Robin: Inventive, Goal-Getter, Team-Player, Gets the job done. She was brought into Unit4 to take over AR and build a strong program that differentiated us with the major analyst firms. I've been impressed by how she built a two-way dialog with the most influential analysts in the industry that not only grew the value we obtained in R&D, Product Management and Marketing, but also helped to build better momentum around product launches.
Ton Dobbe, Global Head of Product Marketing
"I had the pleasure of having Robin on my team for several years at Unit4. She managed our analyst relations program which she re-engineered and modernized. Due her hard work and determination she managed to help Unit4 achieve great success. Robin is easy to work with, is highly independent yet transparent, she is smart and very experienced."
Anders LIf, Marketing VP
Robin worked for me at NICE Systems from 2010-2014 when she ran a powerful AR program for a complex business in a highly competitive industry. NICE was consistently positioned as a clear leader in the market, thanks in much to her work. I thoroughly enjoyed our working relationship and found her to be energetic, proactive, and always positive. What impressed me most was that Robin knew she ran an outstanding AR program, yet she was always looking for new ways to raise the bar.
Erik Snider, Communications VP