Interview Series
Based on the State of Startups with Industry Analysts (SSIA) research, the interview series brings the topic of startups and industry analysts to light. Each interview features a startup, analyst, or VC/Accelerator discussing the in and outs of startup AR with Robin and fellow researcher, Chris Holscher of Holscher.one.
How the Funding World Works - Investors and Industry Analysts
Tech Startups that engage with Industry Analysts early and strategically are better positioned to win the funding race. VC Founder Adam Coughlin of York IE and Industry Analyst Richard Stiennon of IT-Harvest discuss with Analyst Relations specialists Robin Schaffer and Chris Holscher.
Martin Kuppinger, KuppingerCole
"In stealth-mode!" Martin Kuppinger, founder and Principal Analyst of KuppingerCole explains why startups are so relevant to the analyst firm's area of expertise: Identity Management and Security.
Nick Ezzo, Auditoria.ai
Nick shares his marketing journey with Auditoria and especially how the function of Analyst Relations is feeding into their amazing business success. We're talking about the challenges and opportunities of bringing together markets and technologies that have never been viewed in the same picture before.
Adam Coughlin, York.ie
Adam Coughlin is the Co-Founder and CMO of York.ie, a startup investment and advisory firm. Adam has more than 10 years of experience in B2B tech at enterprise-, midsized and small companies and has seen the challenges and benefits of working with industry analysts from every angle. We dive into many different topics on AR in this interview.