Grow fast and beat the competition
Industry analysts (i.e., Gartner, IDC, Forrester) are powerful weapons for ambitious B2B tech startups/scaleups. Larger vendors benefit from them and you should, too.
Guidance and advocacy by analysts leads to new opportunities, brand awareness, product feedback, strategy advice, and more.
The wins are yours for the taking.
If you’re covered by analysts you have an 80% survival rate after 5 years, on average. Way higher than typical.
Industry analysts are consistently named top influencers of B2B tech buying decisions.
Analysts want to mention disruptive vendors and technologies to buyers ...and that equals new leads for you.
It costs little to begin. It’s not pay-for-play.