Grow fast and beat the competition
Industry analysts (i.e., Gartner, IDC, Forrester) are powerful weapons for ambitious B2B tech startups/scaleups. Larger vendors benefit from analyst relations and you should, too.
Guidance and advocacy by analysts leads to new opportunities, brand awareness, product feedback, strategy advice, and more.
The analyst relations wins are yours for the taking.
If you’re covered by analysts you have an 80% survival rate after 5 years, on average. Way higher than typical.
Industry analysts are consistently named top influencers of B2B tech buying decisions.
Analysts want to mention disruptive vendors and technologies to buyers ...and that equals new leads for you.
It costs little to begin. Analyst Relations is no not pay-for-play.
Schaffer AR will create a complete, right-sized analyst relations program for you in under 2 months... and then execute on a monthly basis.
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1 908 421 5315
Based on the SSIA research, the interview series brings the topic of startups and industry analysts to light. Each interview features a startup, analyst, or VC/Accelerator discussing the in and outs of startup AR.