top of page

Grow fast and beat the competition


Industry analysts (i.e., Gartner, IDC, Forrester) are powerful weapons for ambitious B2B tech startups/scaleups. Larger vendors benefit from them and you should, too.  


Guidance and advocacy by analysts leads to new opportunities, brand awareness, product feedback, strategy advice, and more. 


The wins are yours for the taking.


Consider this: 

  • If you’re covered by analysts you have an  80% survival rate after 5 years, on average.  Way higher than typical.

  • Industry analysts are consistently named top influencers of B2B tech buying decisions.

  • Analysts want to mention disruptive vendors and technologies to buyers  ...and that equals new leads for you. 

  • It costs little to begin.  It’s not pay-for-play.

Let's Talk!

Robin Schaffer Idea Image

Start today

Schaffer AR will  create a complete, right-sized analyst relations program for you in under 2 months... and then execute on a monthly basis.

FInd out more
1 908 421 5315



Review the State of Startups and Industry Analysts by the University of Edinburgh Research.

AR 101

Analyst Relations 101

Understanding the AR game requires a deep dive into who analysts are and what they do.

For Startups and Scaleups

Let's Talk Anchor
bottom of page